Piano City Milano 2014

The third edition of Piano City Milano established the importance of the music festival for piano concerts within the Italian cultural landscape.
From the 16th to the 18th of May 2014 a widespread network of piano lovers animated the event. This network encompasses the Milanese community including citizens, artists, firms, media companies, institutions, neighborhood associations and music schools.

The numerical achievements of the third editions underlines the national relevance of the festival.
60.000 people
320 concerts
200 pianists
300 hours of live music
700,000 contacts and 120,000 visits on pianocitymilano.it
500.000 facebook contacts
250,000 twitter contacts

The festival began with an extraordinary concert in Parco Sempione: it was performed for the very first time "Le Piano Africain", an original composition by Ludovico Einaudi who performed on a three-story vertical stage together with eleven other musicians with 6 pianos, 2 marimbas and 4 balafones. 

As past editions, the museum centre GAM/PAC was the heart of the festival hosting some of the main events together with museums, parks, train stations, markets and other typical places of Milanese everyday life, transformed, for two days, in unusual concert halls. More than 100 different locations hosted concerts of all genres, where both amateurs and established musicians of international clout -such as Raphael Gualazzi, Ormar Sosa, Paolo Jannacci, Renato Sellani, Yaron Herman- performed. Thanks to Piano City Milano's imagination and determination to provide an unique experience our pianos played on public trams, ferry boats, bicycles and on 100 metros tall towers (Torre Branca).

Visit the official website 2014.pianocitymilano.it

h+ was responsible for:
Concept development - Institutional relations - Organizational secretary -  Event coordination - Communication - Press office - Coordinated image - Sponsor relations - Video, backstage and photo documentation - Customer service and booking services