During the Milan Design Week 2017 “The Hello Bench” was presented, a special bench that actually represents a social experiment developed to break distances and to create new human connections.
The initiative, presented by NESCAFÉ in the e courtyard of BASE Milano, located in Zona Tortona, not only celebrates design and creativity, but also the importance of sharing gestures and experiences among strangers in a time when relationships are mainly entrusted to the social networks.In fact, the bench is the result of a close collaboration between trend-setter and experts and has been designed to let perfect strangers to meet in an innovative and creative way.
The ideation and and creative direction of the project was curated by PUBLICIS Italia.
h+ took care of:
Executive production - Relationship management with the agency – Bench realisation - Video production and case history
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