Guggenheim UBS MAP - Global Art Initiative
In April 2018 the exhibition “But a Storm Is Blowing from Paradise: Contemporary Art of the Middle East and North Africa” curated by Sara Raza, opened at the Gallery of Modern Art (GAM) in Milan. The exhibition marked the last stage of the Guggenheim UBS MAP Global Art Initiative, a special multi-year project which aim was to support contemporary art in emerging countries promoted by UBS and Solomon R. Guggenheim Museum in New York.
h+ took care of the development, organization and management of the opening events. In line with some of the main themes of the exhibition, such as geometry and architecture of North Africa and the Middle East, the h+ creative team created a special structure inspired by the famous mashrabiyya patterns, to create an original, welcoming and refined environment inside the courtyard of the Gallery of Modern Art.
h+ was responsible for:
Opening events Art direction - General coordination of the inaugural project - Executive production - Event management