Fastweb-Moscova to Shibuya
On a cold and misty Milanese morning in January 2013, commuters on the local metro had a chance to experience what it feels like to travel from Milan to Tokyo in 45 seconds. (h)films & h+ produced, for M&C Saatchi and Fastweb, an event and film to communicate the speed of Fastweb’s internet line. For the whole day, the platform at Moscova metro station in the centre of Milan was transformed into the Shibuya station in Tokyo. Thanks to set dressing that included Japanese billboards, newspaper stands, and covering the walls of the entire platform.