Enel Contemporanea 2013

Enel Contemporanea 2013 presents a big art installation, Harmonic Motion – Rete dei draghi by Japanese artist Toshiko Horiuchi MacAdam, with the aim of actively involving the public,inviting them to become a part of the installation and completing it, in a mixture of collective and, at the same time, deeply personal experience. The large textile sculpture – which becomes a colourful playground, connecting art and play, colours and movement – is  set up in the foyer of the MACRO museum (via Nizza) for one year, until 31stDecember 2014, thus becoming an element of attraction for the city and an original location where to play for the little ones.

On the occasion of the opening to public, a full day of workshops, activities and free visits for families was organised, inspired by the work of the Enel Contemporanea. Several initiatives are planned to spend a special day, with the family and at the museum, full of culture and entertainment. 

Visit the Enel Contemporanea official website >> http://enelcontemporanea.enel.com/

h + was responsible for:
Concept development - Relations with institutions - Planning, organization and management of the annual project - Production art installations - Press office - Management of relationship with the curator and artists - Coordination departments - Organizational secretary - Inaugural event concept - Production - Corporate image - Backstage and documentary production.

The Artist invited to participate:

Toshiko Horiuchi MacAdam
Harmonic motion Rete dei Draghi

The artwork appears as a big and colourful suspended and interactive playground, made and plaited entirely by hand, combining ropes of different colours in contemporary forms with a traditional flavour recalling antique lace work. A playful installation, a textile sculpture, a work of art to be discovered and experienced so as to actively involve the public, inviting them to become part of the installation, completing it and “lightening” the art work through movement and discovery energy. The artwork can be experienced by a public of all ages, adults and children, with a particular focus on the youngest, as the artist, both in her previous works and in conceiving  his one, has always dedicated a special attention to stimulate their educational experience.