Enel Contemporanea 2012
Enel Contemporanea 2012 proposes a special project to celebrate 50 years of the company, born December 6th, 1962. For the occasion, Mike and Doug Starn have created Big Bambú, an impressive installation of ropes and bamboo set up from December 11th in the spaces of MACRO Testaccio.
The artwork, designed on site as a “gift” of Enel to the city of Rome in the year of its fiftieth anniversary, offers the audience the chance to experience the museum area and the neighborhood in a new way.
Visit the Enel Contemporanea official website >> http://enelcontemporanea.enel.com/
h + was responsible for:
Concept development - Relations with institutions - Planning, organization and management of the annual project - Production art installations - Press office - Management of relationship with the curator and artists - Coordination departments - Organizational secretary - Inaugural event concept - Production - Corporate image - Backstage and documentary production.
The Artists invited to participate
Mike + Doug Starn
MACRO Testaccio, Rome
Designed by the Starn brothers as a living organism, constantly changing in its complexity and energy, the work Big Bambú grows up to about 30 meters thanks to bamboo, a solid and flexibzle material that is also highly symbolic. Thousands of bamboo rods are connected and interlocked with a traditional method, which creates an unusual structure/sculpture where visitors can go along paths experiencing new sensations. The work is built by the artists themselves and their group of experienced climbers with the contribution of an Italian crew. Within the architecture-sculpture the unpredictable intersection of bamboo becomes at the same time a playful element and an expression of the diversity of life, imagination and human creativity. The flexibility and interlacing of the bamboo not only represents the physical construction elements, but also the mental elements of reflection. The visitors have the opportunity to indulge in the space of this work of art in constant transformation, conceived as if the structure would never finish. A large living organism that transforms itself, moves, adapts to time and grows not in size, but in sensations. In this way, the Starn brothers create one of the few works of contemporary art that remains constantly organic and alive - capable of welcoming the audience and incorporating them as an integral part of the process - even if presented in its finished version like a sculpture.