Bookcity Milano 2013




The second edition of a grand festival attended by over 130,000 people.

Bookcity Milano is a project by Milan City Council and the Organizing Committee constituted by Fondazione Rizzoli “Corriere della Sera”, Fondazione Giangiacomo Feltrinelli, Fondazione Arnoldo e Alberto Mondadori, Fondazione Scuola per Librai Umberto e Elisabetta Mauri.  For four days, from the 21st to the 24th of November 2013, the entire city of Milan hosted over 650 events having as common denominator literature of any genre and period to underline the centrality of Milan as capital of the publishing industry. The Castello Sforzesco was the heart of the festival receiving over 35,000 visitors: a unique and stunning location which hosted in its courtyards and halls many lectures with internationally acclaimed authors and some of the most exciting events within Bookcity Milano.

h+ was responsible for the organization of all events taking place in the Castello Sforzesco including technical coordination and customer welcoming. h+ also managed the conception, coordination and production of special events, auxiliary services such as customer service, food service and the scenographic set up of the locations.

At the entrance of Castello Sforzesco, the visitors could admire a stunning vertical dance performance titled "E' ora di leggere" ("It's time to read") where dancers vaulted on the side of the Torre del Filarete. Four daily performances were staged in correspondence with Parini's four periods of the day.
Watch the video
here.

Among the special shows produced by h+ it is worth mentioning "Il Fantasma del Castello" (The Phantom of the Castle), a reading staged inside the castle's Torre del Carmine, which was opened to the public for the first time; "Paroliamo" a words and letters game; "Uomini Libro", readings of love letters in the main yard of the castle.

Finally, for the second edition of Bookcity, thanks to the collaboration between h+ and FBR, seven private apartments hosted readings of excerpts from some great classic of international literature in their living rooms. These were moments for sharing the love for literature.

Official website:
www.bookcitymilano.it


h+ was responsible for

- Production of all shows and events in the Castello Sforzesco - Scenography - Customer welcoming - Staff and volunteers coordination - Food services - Conception of special events