Airlite - The Air Theater
Milano Design Week 2017
We can all agree that Oxygen is one of the primary human necessities and clean air is a vital element that we often take for granted. Pollution today is a huge problem for our planet's land, seas, and air. Airlite is the 100% natural, revolutionary material applied like paint which drastically improves air quality.
Airlite hosted The Air Theater in the heart of FuoriSalone (roundabout between Via Tortona and Via Bergognone), a lounge area with the Yggdrasil Tree installation, a creation by the Italo-Swedish artist Duilio Forte, that refers to the cosmic tree that, in Norse mythology, holds up the world.
h+ was responsible for:
Project management - Event planning - Production - Setting-up - Concept development