YOU – THE DIGITAL FASHION REVOLUTION
The exhibition on the digital revolution in the fashion system
The exhibition, curated by Silvia Grilli, Grazia magazine editor-in-chief, and Chiara Ferragni, founder of the website The Blonde Salad, illustrates for the first time the revolution that leading players in digital and web influencers have brought about in the world of media, fashion, luxury and photography.
Starting from the birth of Street style photography to the consecration of web influencers leading up to the true main character of the exhibition, YOU who act and react on the web and also become a part of the content of the exhibition.
The objective of the YOU exhibition is to recount how the virtual world has changed and how will change in the next future when the virtual world will be more real then the real one.
In addition to the exhibition narrative, made of images and words,
captivating and interactive installations lead the public in a virtual journey. The exhibition ends with the grand finale: the Mirror Box, a closed environment filled with mirrors and lights, an idea of a futuristic dimension, where the visitor can create its own contents and be himself an active part of the show.
The exhibition, filled with workshops and special events, attracted more that 8.700 visitors in only seven days, with more than 2.500 pictures shared on Instagram and over 1.800 videos realised in the special Mirror Box.
The exhibition took place from the 7th to the 13th of October 2016 in the Salone d'Onore of the Triennale di Milano and was realised in collaboration with Tiffany & Co, American Express, Maserati and Mandarin Oriental Hotel.
Video contents production for the exhibition was curated by (hfilms).
h+ was responsible for:
Concept development - Exhibition management - Exhibition production - Creative Direction - General coordination - Special events concept and production - Video documentation (hfilms)