For the launch of the new adidas Reimagine Sport campaign (a sportwear collection dedicated to all sizes), an influencer event was organized in the adidas store in Corso Vittorio Emanuele in Milan.
Three influencers were involved in a short and engaging conversation: a youtuber and LGBTQ + activist, a visionary illustrator and the first Italian lifestyle blogger with the veil. They talked about the relationship with their own body, how they experience sport and what it means to be a woman today.
"Your own way, your own shape", a theme that, through sharing and playing, reached the target audience, making them an active part of the experience.
h+ took care of:
Format idea - Talent research and selection - Creativity - Production and event management - Social Channels monitoring and reporting - Event set-up - Production of gadgets and engagement activities