Jova Beach Party - Peugeot
The Jova Beach Party was the event of summer in 2019, 17 concerts on the beaches of Italy that involved hundreds of thousands of people.
Not only a party, but also an event dedicated to sustainability and Peugeot, one of the main partners, promoted this initiative by bringing the new fully electric "Peugeot E-208" to the beaches with the Unboring the Future project.
Thanks to a platform equipped with four sensors, placed inside an exhibition stand, the public in groups of four, were able to play and dance to the rhythm of Jovanotti's music, generating, sustainable energy through the movement of the platform. This energy fed a virtual Peugeot E-208 inside a screen that the public had to get to the end of the course in order to score the most points.
The public also had the opportunity to discover the new electric technology through multi -answered questions thanks to special devices and being able to admire the new e-208 displayed on the stand.
h+ is responsible for:
Design and production of set-ups - coordination of game creation - organisation and coordination of events - organisational secretariat - travel logistics