h+ created and coordinated the multiyear project UBS Art, connecting the Swiss bank with the Modern Art Gallery of Milan (GAM). At the heart of UBS Art is UBS’ decision to partner with GAM, with the aim of bringing new attention and vitality to a precious historical, architectural and cultural location. Through this project UBS has become one of the protagonists of the cultural scene in Italy.
The UBS Art project is based on three main areas of activities:
- financial contributions for work on the museum such as the reorganization of the collections and the enhancement of existing heritage;
- the creation of artistic contents through the production of contemporary art exhibitions;
- the development of a cultural program