PEUGEOT - The Tour of Italian Excellences
The Peugeot 508 preview offered the opportunity to shed light on the excellence amongst Italian business.
Starting from the campaign claim “What drives you?” sixteen Italian entrepreneurs were selected and were asked what it was that drove them to reach success. During this Tour in 16 stops through the ”Italian excellences” the new Peugeot 508 became an opportunity to to share experiences between entrepreneurs, creatives, communicators and innovators. In order to give a national scope to the project, each guest was interviewed. The resulting video interviews were uploaded on the digital Hub of the Sole 24 Ore, an Italian financial newspaper, and on Peugeot’s web channels.
h+ was responsible for:
Conception of the tour - Production and coordination of the 16 events - Testimonials scouting - Content creation - Coordination with the local dealers - Video documentation and interviews (hfilms)