IT/ENG


LEXUS, 120 HEARTBEATS



An entire day devoted to launching and test driving the new Lexus GS 450h; the challenge was to illustrate and explain the hybrid technology, revealing, at the same time, the tougher side of the car and showcasing its force and power.

h+ chose to set up this exciting event in a very unique location: the Automotive Safety Center of Vairano di Vidigulfo. Throughout the day guests had the opportunity to jump inside the new Lexus GS 450h, accompanied by a professional race circuit driver. During the drive the guests wore a heart rate monitor to measure their heartbeat rate and to see how they could resist the Lexus challenge: to stay below 120 beats per minute.

Stefano Benzi, sports journalist and editorial director of the Eurosport platform, was master of ceremonies. Thanks to a wall of monitors, all of the guests could see their own reactions and scores during their ride in the new Lexus GS 450h. The results were thrilling and often hilarious!

h+ was responsible for

Location research – Preparation – Art direction – Catering management – Organizational secretary – Production – Hostess service management – Creation and production of gadgets and special gifts – Backstage – Web video production