Moscova to Shibuya
We filled the station with Japanese actors, with special attention given to our very own Italian Japanese group of Harujuku girls, brightening up an every day commute with their individuality and eccentric style. During the day, over 17,000 people passed through the Moscova station, living the experience of being carried into another world.
The combined efforts of hfilms, h+ and M&C Saatchi resulted in a Bronze World Medal at the New York Festivals - Outdoor - Best Use of Medium and a Gold at the Art Directors’ Club Italy for art direction.
h+ was responsilble for
Production – Art direction